Sunday, May 31, 2009

Jag Älskar Sverige!


Ahhh, I'm back from Sweden and it was SO beautiful. It's really hard for me to believe that I allowed myself to get grumpy toward the end of my stay last time. I guess I missed my husband and I got sick of the bad weather, but a springtime visit and a reunion with friends hammered home just how amazing a country it is. Right now all I feel is gratitude.

During my visit, I was too busy to blog— we wrapped up the Bonnier Publishing Program 3.0, and many long hours went into the final presentations. I'll deliver the details of the "Dragon's Den" exercise in a minute. Is the suspense killing you? Good, I'll hold off a little longer.

For our final BPP segment, we returned to Thoresta Herrgård, which is breathtakingly, obscenely beautiful in spring. It was sunny almost the whole week, the temperature a perfect 68 degrees, with eye-popping quantities of flowers blooming all over the place. Unbelievably, I forgot to bring my camera! I was so used to just snapping pics with my Swedish iPhone (I'm back to Blackberry-land—which is a really boring place—until the new 4G iPhone comes out next week) that it didn't even occur to me to throw one in my bag.

Anyway, since I don't have photos I'm going to draw some mental pictures to cement the memories. I felt extremely sentimental about leaving Sweden this time around. When I moved home in March I had the idea that I'd be back in a couple of months, but now I'm not sure when I'll be in Sweden next. And spring is the season that makes the rest of life in this country worthwhile. Seriously, you get a whole year's worth of splendor in a few short months. That sounds like a lame bargain, but the vernal beauty is so great that it sustains people through the dark winter. Right now it's the opposite of dark: the sun goes down at about 11:30 pm and starts rising around 3. The sunsets last for hours and the darkest part of night is merely the deep blue of twilight. It's just so gorgeous out that sleeping makes you feel like you're missing something. So, I accordingly made sure to dance until "dawn" on four different occasions during the week-long trip!

So, now, let me share a few mental snapshots with you:

*Upon my arrival in Stockholm, I took an early morning walk through the city and came upon a churchyard ablaze with lilacs, elderflowers and horse chestnuts. All these trees and bushes that had been dormant through the months I lived in Sweden sprung open in a frenzy of life. The lilacs were the biggest and most splendid I'd ever seen! Everywhere, 10-foot-high bushes packed full of fragrant purple and white blooms.

*Vasaparken, near my old apartment—normally empty but for a handful of children bouncing on the orange mountain, and maybe hockey players practicing on the rink, was transformed into a summer hang out spot for hundreds of sunbathers, soccer players and cafe-goers. In fact, all over the city, little parkside cafes which had been shuttered for the winter turned into all-night barbecue joints, beer gardens, and dance parties. It seems that as long as the air is warmish and no rain is falling, no one in Sweden wants to go inside, ever, except to sleep!

*Ah, Thoresta: The country inn with its rolling hills, now vibrant with foliage. It was hard to concentrate on work with those hills all around. All I wanted to do was gallop a horse across them. And the sauna by the lake: Despite my initial horror at the idea of getting naked with colleagues, I finally buckled and got into the hot house with a few of the women on my trip, who I now count as friends instead of just coworkers. We sat sweating and drinking icy beers next to the wood fire with a giant window overlooking a lake. And when things got too steamy, we leapt into the frigid 15-degree water and went for a heart-stopping swim.

*And then there was the camaraderie of hammering out our final projects and the sadness of bringing the program to an end. Huddling in the conference room all day over our computers, we felt at first like we'd never be done in time, but in the end things lined up just perfectly. I was especially in awe of some of the other teams' projects—in particular an online memorial project which initially struck me as a strange idea, but turned out to be the most convincing pitch by a longshot. And, so, who won the Dragon's Den competition? Well, it turned out not to be such a competition after all—we kind of all won. The memorial project stole the show with a heart-wrenchingly good presentation. The kids' site was the sure thing in my mind, and indeed, the dragons loved it. Both of these projects are being accepted for further examination by the R&D department. The "amazing Web site machine" is being developed as a special project by Dagens Nyheter. And the project I worked on, the fashion site, will be considered as part of a new launch by Bonnier Tidskrifter, the Swedish magazine company. But even if none of the sites we pitched actually ever launch, the interest and, well, gratitude the management team displayed made the work worthwhile. It sounds weird, but they actually seemed touched by the amount of effort we put into developing ideas for the company—it was such a refreshing and wonderful response to get from our bosses.

*A visit to the fabulous Östermalm apartment of Miss Ebba Von Sydow, who has startlingly similar taste to mine and owns several of the design pieces that I covet. For instance, we drank champagne and ate strawberries sitting on Hans Wegner butterfly chairs—my favorite chairs, ever.

*Dinner at Nedre Manilla, the historic Bonner home: This was my second visit to Manilla—the first being for the press conference for Sweden's Grand Journalism Prize. But this time was an intimate dinner for the graduates of Bonnier Publishing Program and the top management. Manilla is home to a remarkable collection of art—mostly portraits of authors published by Bonnier from the 1800s until today. Jonas and Carl Johan gave us a tour of the house, and I so enjoyed hearing all the family stories and publishing anecdotes associated with those paintings. It really made us all feel like we are somehow a part of this amazing family's history.

*This image is a bit of a collage of the beautiful people in Sweden: My colleague Madeleine, who is a dead ringer for Alicia Silverstone, done up for the farewell party in a rock-and-roll sequined tank top, a flowing salmon-colored ball skirst and tousled hair. Jonas Bonnier showing up to host the "Dragon's Den" with crazy spiked hair, flowered socks and purple shoelaces. The hoards of beautiful teenagers at the Stureplan nightclubs the week they graduated from high school.

*In fact, there's another stand-out image of those teens the day school let out: Hundreds of screaming teens bouncing to hip-hop beats and drinking beers (yes, it's legal) while crowded onto flat-bed tractor-trailer trucks. Each school had its own truck, and they all wound around the streets of downtown Stockholm, tricked out with dancefloors, sound-systems, fake trees and graduation banners, swaying with the collective joy of all these ecstatic kids who had just ended the first phase of their lives. Stupid things make me emotional—I teared up at the graduation trucks several times. They were all just so damned happy!

*And speaking of happiness, let me not forget the best day of my trip, when I rented one of the Stockholm city bikes (Remember the famous deal? $26 for the whole year!) and cruised in the sunshine around the perimeter of Djurgården, the stunning island designated as Stockholm's "central park." Words can't really do the views justice: the rolling green hills, the ancient city rising across the water, the idyllic Victorian mansions overgrown with flowering vines, the goddamned fairytale swans bobbing in the water, the horses galloping through meadows... The beauty was so magnified it seemed nearly hallucinogenic.

*And then, before I said farewell to Sweden, I took a ferry with my friend Tanja out to a tiny island in the archipelago called Sandhamn, and spent a night reveling with sailors, stumbling through the sand in very high heels, and drinking champagne on the boat of a very dumb 22-year-old reality TV star. Sandhamn is like the set of a Pippi Longstockings film, with little red and white houses set on narrow, winding dirt roads. Except it's also home to a couple of extremely good restaurants, a not-too-shabby hotel and a rollicking party scene. Oh, and it's also an official stopover on the Volvo Ocean Race: sailing's most prestigious round-the-world event.

Seriously, I wasn't ready to leave. It was sunset in the archipelago when I rode the ferry back to Stockholm: a fairyland of cottages trimmed in white, with regal sailboats and huge cascades of lilacs. Goodbye, Sweden. Goodbye, bleak roe and pickled herring and kanelbullar and köttbullar and all the other bullar. Goodbye, minimalistic home design and ridiculously stylish, 6-foot-tall blond people. Goodbye, good friends and amazing, life-changing work experience. Thank you, thank you, thank you. I will miss you so!

Friday, May 8, 2009

Hot Projects and Cool San Francisco

Okay, so my Swedener posts are dwindling into almost non-existence these days, as I'm back in the U.S. with scant connection to my Scandinavian sisters and brothers. (See exhibits A, B, and C in the photo at left: Swedes in Silicon Valley!) I think I will wrap up this blog in the next month or so, but as promised, I'd like to ride it out till the end of the Bonnier Publishing Program, when we find out whether any of the projects being proposed by the course participants are actually accepted for launch by the Bonnier "Dragon's Den."

If you'll remember from many posts back, we were given the task of coming up with four ideas for new Web sites that would earn money in a novel way (not impression-based advertising) and have a clear connection to Bonnier's established expertise in publishing.

Well, two weeks ago, the international group of 20 Bonnier Publishing Program participants met for an inspirational jaunt around Silicon Valley, schmoozing with venture capitalists, start-ups, social media experts, a Stanford futurist and even meeting with Google and LucasArts. It was a pretty great trip, and in between the study visits, we spent time in our project groups, working out the plans for our final presentations, which will be delivered to the Bonnier top management group (otherwise known as the "dragons") in Stockholm, in about a month.

The topics of our projects are not secret: the head of Bonnier's R&D department was present on the day we delivered our original conceptualizations way back in February. So I think it's safe to at least vaguely allude to them here (although I won't go into detail for obvious intellectual property reasons).

Idea 1: A system for creating niched search portals on the fly.
Idea 2: An innovative creative tool for pre-literate children.
Idea 3: An online memorial community for celebrating deceased loved ones.
Idea 4: A social shopping site based on visual search.

All the ideas could become viable Web sites—the hitch, of course, is in the pitch. Who will do the best job presenting a business case? Which idea will be most appealing in the current economic conditions and the specific launch market we're targeting? Which one is most relevant to Bonnier's goals for online expansion? Find out, when Megan returns to Stockholm for the Artificial Swedener finale! (Cue dramatic music... and cut.)

Wednesday, April 1, 2009

Squeez Bacon?!



I just posted on my new blog, "MeganLikesThis," about an awesome product from the company ThinkGeek... and then I came across this—ThinkGeek's most wonderful product of all. It's called Squeez Bacon, and it's got Swedish flags all over it. Now, this is not a product that I ever saw in Stockholm, but I wouldn't put it past the Swedes to invent bacon paste—they do love their tube food. (Kalle's Kaviar, anyone?)

And get a load of this blurb from the product literature: "Due to the patented electro-mechanical process by which Squeez Bacon® is rendered, it requires no preservatives or other additives. Each serving is as healthy as real bacon, and equivalent to 4 premium slices of bacon!" Jätte mumsig!

P.S.: While I wish I had devised Squeez Bacon as an elaborate April Fool's joke, it's actually real. The video below, however, is a really strange joke. It sounds like an American speaking nonsense Swedish that doesn't at all correspond to the nonsense subtitles. And... I think I saw them put Squeez Bacon on ice cream.



Tuesday, March 31, 2009

Awesome Scandinavian Store in the U.S.A.

I was just trolling one of my favorite design blogs when I came across an advertisement for Huset, an online shop specializing in Scandinavian clothing, accessories and house stuff. Yippee! They've got clothes by Odd Molly, Dagmar, Hunkydory, Ivana Helsinki and more. Plus, all sorts of gorgeous furniture, lighting and wallpaper by emerging designers; really cute toys for kids, stylish tableware and lines, etc. It's like a Sunday afternoon stroll through the best shopping streets in Södermalm. This makes me really happy.

Friday, March 27, 2009

New Blog!

Hi, friends. Today I decided to start a new blog called "Megan Likes This." It's about stuff. Neato products, articles and ideas I find in my daily travels around the Web. I posted a few things to get started, and so far it looks a little girlie, but I'm hoping I won't alienate my male friends too much by occasionally posting about jewelry and kimonos. The idea is that it will be a fairly well-rounded selection of things I find interesting—like a delicio.us feed with a literary lean. My whole career has been in men's publications, so I have a pretty good handle on what guys like to read about—but hey, it's my blog. See, I've internalized the "men's magazine voice" so much that I often feel kind of like a dude... but I sure do like me some ruffles.

Thursday, March 26, 2009

The World's Stinkiest Food



So, last Friday night we had a Swedish party. Perhaps it took me a week to blog about it because the experience was so traumatic my conscious mind tried to block it. Just kidding. But look at my expression in the photo above—that's not a happy camper. Why? Sturströmming. The rotten, revolting, ammonia/ass-scented edible practical joke. But we had to try it—we had to. John opened the container of fish very slowly at a 45-degree angle as per the instructions on the shrink-wrapped can (it needed to be shrink-wrapped to keep it from bulging and potentially bursting before consumption).

The contents of the can bubbled and fizzed and a pressurized spray of the foulest-smelling substance known to man erupted into the evening air. The cat ran away in panic. And when the cat runs away from fish, something is wrong. A few seconds passed and we all said things like "Oh, it's not that bad." And then, WHAM, the stench hit us like a brick. A brick made of rotting fish flesh. John decided to triple-bag and throw the stuff out immediately, but I thought we should taste it first. Imagine driving past Three Mile Island, smelling the putrid toxic waste fumes, and then saying, "wait, stop the car, we've gotta taste that." Yeah, that was me.

But, as promised by the dear Swedes who told me so much about their odiferous delicacy and then presented me with a can at my going-away party in Stockholm, it actually didn't taste that bad. It was just very, very salty and fishy. But the garden continued to reek of the fish juice that sprayed everywhere when John opened the can. Our guests wondered if something had died in our yard. Maybe our neighbors worried that we had murdered someone and buried him under the yucca plants. John hosed down the patio the next morning.

Anyway, in addition to the sturströmming, I made three kinds of pickled herring: tomato-caper, mustard, and red wine. I also made skagen using little shrimpies mixed with herb aoli, a spoonful of yogurt and a generous amount of fresh dill. And for desert I baked "nut tops," the delightful hazelnut cookies from the Rosendal Cafe. To drink, we served Carlsberg (Danish, but close enough?) and I made aquavit by infusing vodka with anise, cardamom and cumin. I'm not sure cumin belonged in there, though—or maybe I just added too much. My friends called the spirit "challenging." And they wondered why I was wearing a schlumpy blue and yellow t-shirt that said "Sverige" (because they didn't know what "Sverige" means).

But despite just being sort of confusing to most of the guests, the party was fun. I was surprised how hard it was to find basic ingredients for making Swedish food, though. I couldn't find fresh herring or even salted herring, so I started with pre-pickled herring and soaked it to get rid of the copious amount of sugar and vinegar in the store-bought marinade, and then started over with my own sauces. I couldn't find bleak roe (or any cheap fish roe) and I also couldn't find any Swedish cheeses. Luckily, it turns out herring tastes pretty good with sharp, white cheddar and fingerling potatoes.

I did find knackebröd at a European grocery, and that made me happy. But next time I'll probably just make Swedish meatballs and call it a day. Everyone likes Swedish meatballs!

Thursday, March 19, 2009

Swedish Space Tourism!

Holy crap, it turns out I'm not the only connection between New Mexico and Sweden. The other connection is... space travel! See, New Mexico is building a spaceport, where Virgin Galactic will offer trips to suborbital space for about $200,000, beginning in 2011.

According to thelocal.se (Stockholm's English-language news Web site), the Ice Hotel in Kiruna, Sweden just started selling Virgin Galactic tickets as well. Spaceport Sweden is projected to open in Kiruna in 2012, and will be the main European hub for recreational space travel.

If you haven't heard about this whole space tourism thing, well, get ready to become obsessed, like me. I've been keeping an eagle-eye on the Spaceport New Mexico project since it was first announced in 2006. Virgin mega-mogul Richard Branson came up with the idea to make rich folks pay for a joy ride into space, and hundreds have already prepaid in the U.S. (before the economic meltdown, naturally). The idea is that within a few years of the space tourism launch, there could be really quick and awesome suborbital flights from, say, L.A. to Tokyo in a just a few hours. When you go way up into suborbital space, you massively cut down the time it would ordinarily take to slice through the atmosphere and get from point A to point B.

Anyway, this Sweden thing is a new and exciting development! Well, new to me, anyway. Thelocal.se has been on the case since January '07. Anyway, the reason for the Kiruna location in way northern Sweden? So space tourists can fly through the Northern Lights. Amazing!